Digitally Processing Radio, The Best Practices

The encoding is what really determines everything when it comes to digital radio. Be it DAB or some other digital output, stations have to compromise with bitrates, it just is the bitter truth. It is always a good idea to first filter the audio before encoding the signal as this helps maintain the costs. For instance if your channel broadcast happens in mono then you better compress your stereo source down to help the feed. In other words, if an encoder cannot work above 13 KHz, why should you send…

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How The iPod Revolutionized The World

If ever there was a device that revolutionized the world, it has to be the iPod. Consumer electronics industry has positively changed for the better thanks to this innovation. What the Walkman did for the analog audio industry, the iPod did better for digital consumer electronics. Funnily enough, people remember iPod as the brand that introduced digital music to the world but it wasn’t the first. There were models from Rio and several other companies that allowed users to store mp3 tracks and digital music for streaming on the go….

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New Programming Formats For Radio

Did you hear of the recent analog switch-off in Norway? The proponents of this move say that FM is nearly ten times as expensive as DAB broadcasting while AM is even more expensive because of the electricity costs associated with the two. Digital radio is gradually becoming the defacto in several countries and with it many new formats have come into existence that you would otherwise never hear online. Here are a few unheard of entrants that you may not be aware of. Coles Radio This is a radio station…

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Orban HiFi – A Step Towards Virtualized Surround Sound

Orban, a company known for its world class broadcasting technology has recently announced the launch of its latest offering –HiFi that targets smartphone users and gives them a chance to enjoy surround sound experience without investing into expensive pair of headsets, speakers and other peripherals. Surround sound experience that the public first got a taste of with Dolby Surround and now in smartphones with Dolby Atmos is still expensive and requires the right set of hardware as well as components to replicate. Orban is currently offering the Orban HiFi, an…

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The Gaems Vanguard – A Revolution In Gaming Monitors?

Gaming Monitor

The Gaems Vanguard is a portable display solution for if you want to take your console on a road trip, on vacation or even in a hotel and you need a monitor to connect your gaming console to. The carrying case and the monitor are quite heavy to lug around and somewhat of an inconvenience, but if you don’t want to miss your play time while you’re out on the road, then you just have to bear it and grin. Another negative aspect of this system is the hefty tag…

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Future Of Radio Advertisement Already Here

Relevance has always played a major role in advertisement. The more relevant your advert is to the listener, the better chance of a conversion. Unfortunately, with radios this wasn’t possible for a really long time. However, with online radio stations and music service gaining popularity, it has become the latest fad. Take the case of The National Lottery of UK. This lottery game donates a lot of its proceeds to several charities all over the UK and the advert campaign created for it highlights a lot of the good deeds…

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Norwegian FM Shutdown – The Scoop

Norway might be shutting down all National FM networks but local FMs will continue to operate for at least another 5 years. Does this mean that they are different from national ones when it comes to coverage and power consumption? The simple answer is no but it isn’t that simple either. Norwegian FM networks typically consume much less power compared to world standards. They can take anywhere from 500 to 1000 W and this is because a lot of the landscape is hilly terrain. Thus with LPFM, it is easier…

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Social Media Tips For Radio Station Aspirants

If you want to be successful in the media business today, you need to know how to leverage the social media to your advantage. This holds good even for Radio Stations. Here are some of the best practices from around the Radio industry. Data Matters Find out who shared your post, how many people were reached, those who commented, liked and shared your posts. Check for maximum usage times and monitor these regularly. Create weekly reports and analyse the data to understand how to target better. Network Effect Always engage…

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Remember The Walkman And Boombox

Radio was a big hit couple of decades back. Now, satellite radio is a bigger hit. Somehow radio continues to survive and thrive but several other music technologies simply faded away from existence. Case in point being the Walkman and Boombox. Remember those tiny portable music players that took in audio cassettes? Yup, the first generation of portable music. Well, some might argue that the true first generation of portable music is the boombox but then again, not everyone could carry a boombox on their shoulder to work! Those were…

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Audio Technica ATH M50X – The Studio Monitors You Must Get

For musicians, studios and a large number of other folks involved in the music and recording industry, M50X is the defacto equipment. No recording studio is complete without one of these headsets. But, what about the general public? Priced conveniently around the $200 mark, an Audio Technica ATH M50x isn’t even as expensive as Bose or Shure headsets. Neither does it come cheaper than some Sony products but then why should you even consider getting one of these things? Well, for starters, music is composed in studios using such reference…

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