Digitally Processing Radio, The Best Practices

The encoding is what really determines everything when it comes to digital radio. Be it DAB or some other digital output, stations have to compromise with bitrates, it just is the bitter truth. It is always a good idea to first filter the audio before encoding the signal as this helps maintain the costs. For instance if your channel broadcast happens in mono then you better compress your stereo source down to help the feed. In other words, if an encoder cannot work above 13 KHz, why should you send…

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Norwegian FM Shutdown – The Scoop

Norway might be shutting down all National FM networks but local FMs will continue to operate for at least another 5 years. Does this mean that they are different from national ones when it comes to coverage and power consumption? The simple answer is no but it isn’t that simple either. Norwegian FM networks typically consume much less power compared to world standards. They can take anywhere from 500 to 1000 W and this is because a lot of the landscape is hilly terrain. Thus with LPFM, it is easier…

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Social Media Tips For Radio Station Aspirants

If you want to be successful in the media business today, you need to know how to leverage the social media to your advantage. This holds good even for Radio Stations. Here are some of the best practices from around the Radio industry. Data Matters Find out who shared your post, how many people were reached, those who commented, liked and shared your posts. Check for maximum usage times and monitor these regularly. Create weekly reports and analyse the data to understand how to target better. Network Effect Always engage…

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