New Programming Formats For Radio

Did you hear of the recent analog switch-off in Norway? The proponents of this move say that FM is nearly ten times as expensive as DAB broadcasting while AM is even more expensive because of the electricity costs associated with the two. Digital radio is gradually becoming the defacto in several countries and with it many new formats have come into existence that you would otherwise never hear online. Here are a few unheard of entrants that you may not be aware of. Coles Radio This is a radio station…

Read More

Future Of Radio Advertisement Already Here

Relevance has always played a major role in advertisement. The more relevant your advert is to the listener, the better chance of a conversion. Unfortunately, with radios this wasn’t possible for a really long time. However, with online radio stations and music service gaining popularity, it has become the latest fad. Take the case of The National Lottery of UK. This lottery game donates a lot of its proceeds to several charities all over the UK and the advert campaign created for it highlights a lot of the good deeds…

Read More

Voice Controlled Hybrid Radio Launched By Radioplayer

Radioplayer Car offers IP, Dab and FM in one single unit and is aimed at car owners. This aftermarket device can be installed in any car and it affixes to the dashboard. The non-profit collaboration between commercial radio and BBC owns Radioplayer and its latest offering is the connected car radio. This radio operates using voice commands and can quickly change channels using voice commands. Simply speak the intended station’s name to get it running on the aftermarket device. The Radioplayer unit is configured to understand several radio station names…

Read More

5G Now On Fast Track Approval

3GPP has recently confirmed the approval of plans that will allow for quicker development of 5G NR or New Radio specifications in under six months. Because of this move, some network operators may even manage to pump out their 5G services in less than two years by 2019. Basically, this approval means NR specifications will be finalized before the end of 2017 rather than the previously proposed timeline of 2018 June-July. Naturally, this allows for greater number of vendors to start working on standardized 5G solutions and equipment quicker than…

Read More