Orban HiFi – A Step Towards Virtualized Surround Sound

Orban, a company known for its world class broadcasting technology has recently announced the launch of its latest offering –HiFi that targets smartphone users and gives them a chance to enjoy surround sound experience without investing into expensive pair of headsets, speakers and other peripherals. Surround sound experience that the public first got a taste of with Dolby Surround and now in smartphones with Dolby Atmos is still expensive and requires the right set of hardware as well as components to replicate. Orban is currently offering the Orban HiFi, an…

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The Gaems Vanguard – A Revolution In Gaming Monitors?

Gaming Monitor

The Gaems Vanguard is a portable display solution for if you want to take your console on a road trip, on vacation or even in a hotel and you need a monitor to connect your gaming console to. The carrying case and the monitor are quite heavy to lug around and somewhat of an inconvenience, but if you don’t want to miss your play time while you’re out on the road, then you just have to bear it and grin. Another negative aspect of this system is the hefty tag…

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Future Of Radio Advertisement Already Here

Relevance has always played a major role in advertisement. The more relevant your advert is to the listener, the better chance of a conversion. Unfortunately, with radios this wasn’t possible for a really long time. However, with online radio stations and music service gaining popularity, it has become the latest fad. Take the case of The National Lottery of UK. This lottery game donates a lot of its proceeds to several charities all over the UK and the advert campaign created for it highlights a lot of the good deeds…

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Norwegian FM Shutdown – The Scoop

Norway might be shutting down all National FM networks but local FMs will continue to operate for at least another 5 years. Does this mean that they are different from national ones when it comes to coverage and power consumption? The simple answer is no but it isn’t that simple either. Norwegian FM networks typically consume much less power compared to world standards. They can take anywhere from 500 to 1000 W and this is because a lot of the landscape is hilly terrain. Thus with LPFM, it is easier…

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Social Media Tips For Radio Station Aspirants

If you want to be successful in the media business today, you need to know how to leverage the social media to your advantage. This holds good even for Radio Stations. Here are some of the best practices from around the Radio industry. Data Matters Find out who shared your post, how many people were reached, those who commented, liked and shared your posts. Check for maximum usage times and monitor these regularly. Create weekly reports and analyse the data to understand how to target better. Network Effect Always engage…

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Remember The Walkman And Boombox

Radio was a big hit couple of decades back. Now, satellite radio is a bigger hit. Somehow radio continues to survive and thrive but several other music technologies simply faded away from existence. Case in point being the Walkman and Boombox. Remember those tiny portable music players that took in audio cassettes? Yup, the first generation of portable music. Well, some might argue that the true first generation of portable music is the boombox but then again, not everyone could carry a boombox on their shoulder to work! Those were…

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Audio Technica ATH M50X – The Studio Monitors You Must Get

For musicians, studios and a large number of other folks involved in the music and recording industry, M50X is the defacto equipment. No recording studio is complete without one of these headsets. But, what about the general public? Priced conveniently around the $200 mark, an Audio Technica ATH M50x isn’t even as expensive as Bose or Shure headsets. Neither does it come cheaper than some Sony products but then why should you even consider getting one of these things? Well, for starters, music is composed in studios using such reference…

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Voice Controlled Hybrid Radio Launched By Radioplayer

Radioplayer Car offers IP, Dab and FM in one single unit and is aimed at car owners. This aftermarket device can be installed in any car and it affixes to the dashboard. The non-profit collaboration between commercial radio and BBC owns Radioplayer and its latest offering is the connected car radio. This radio operates using voice commands and can quickly change channels using voice commands. Simply speak the intended station’s name to get it running on the aftermarket device. The Radioplayer unit is configured to understand several radio station names…

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5G Now On Fast Track Approval

3GPP has recently confirmed the approval of plans that will allow for quicker development of 5G NR or New Radio specifications in under six months. Because of this move, some network operators may even manage to pump out their 5G services in less than two years by 2019. Basically, this approval means NR specifications will be finalized before the end of 2017 rather than the previously proposed timeline of 2018 June-July. Naturally, this allows for greater number of vendors to start working on standardized 5G solutions and equipment quicker than…

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