Future Of Radio Advertisement Already Here

Relevance has always played a major role in advertisement. The more relevant your advert is to the listener, the better chance of a conversion. Unfortunately, with radios this wasn’t possible for a really long time. However, with online radio stations and music service gaining popularity, it has become the latest fad. Take the case of The National Lottery of UK. This lottery game donates a lot of its proceeds to several charities all over the UK and the advert campaign created for it highlights a lot of the good deeds…

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